Presented by the Buidings Worth Saving
Committee of the Atlanta Preservation Center:
2003 List of Endangered Buildings:
Winecoff Hotel, 1913
Address: 176 Peachtree Street, NW
Owner/Contacts: Kelco Management & Development / Kelley Slay, (954) 384-2478
Threat: Neglect. There have been several announcements of planned adaptive use of the structure during the last several years, but none have actually moved forward. The 2002 plan, by a Denver-based hotel developer, would be to renovate the structure as a 130-room boutique hotel.
The Winecoff, at 16 stories, was the tallest hotel in Atlanta when it opened on Oct. 30, 1913. Designed by William L.
Stoddart of New York City, who also designed The Georgian Terrace Hotel and Ponce de Leon Apartments, it is a good example of the Commercial style with Beaux Arts ornamentation, widely used at the time. Its brick detailing and window treatments show an attention to human scale rarely found in a high-rise. The baby-blue and white bridal suite featured Harrison Fisherís famous drawings illustrating love, courtship, marriage and the happy life.
The Winecoff is still remembered as the site of the deadliest hotel fire in America, when the middle floors of the building were gutted by flames on Dec. 7, 1946, killing 119 people including the hotelís builder-owner, William F. Winecoff, and his wife.